Milk Carton

Another chapter in Nike SB’s long standing synergy with Chinese culture, the Milk Crate was a collaboration with Fly Skate Shop in Shanghai. Using the owner’s personal backstory of abandoning a job at a milk factory to pursue a career in the skate industry, the SB Blazer mimics the distinct blue and white colorway of the country’s milk cartons and transforms the heel area into a missing person advert to add to its mystery.